As far as connected objects are concerned, we can’t count the number of innovations that are gradually invading our daily lives. Smartphones, watches, shoes, glasses, T-shirts… The list is still long and growing. It is sometimes difficult to dissociate the real from the virtual. In the meantime, many companies are conquering the “Internet of Things”.
You’ve probably heard it many times, but in the digital age, the world is becoming increasingly connected. The rise of the Internet has changed the way information is transmitted, making it faster and more widely available. With our nose too often on our Smartphone, tablet or computer, our way of communicating is torn between the real and the virtual. Driven by innovation, morals are also evolving, and are pushing many entrepreneurs to surf on these trends. Innovative concepts are blossoming in the entrepreneurial ecosystem and giving rise to new forms of opportunities.
Virtual, augmented and mixed reality
Whether virtual, augmented or mixed, this new form of reality immerses us in a world, so to speak, completely connected. The first form immerses its user, thanks to a connected helmet, in a scene that he believes to be real. The concept is simple: a computer projects animated images for which the changes, calculated in real time, depend on the user’s actions. Augmented reality (AR), on the other hand, starts from a real image and is instantly completed by data displayed and issued from a computer. Coming as close as possible to reality, augmented reality is based on the use of reality. Then there is mixed reality. Less known, it combines both virtual reality (VR) and augmented reality. Digital information is then superimposed on the environment and can make living elements appear. At the top of the list of sectors concerned by VR, apart from video games, are education, medical and military. As far as AR and mixed reality are concerned, the sectors affected are broader and extend, for example, to the leisure, automotive and aerospace industries.
Between use and security of data
The Internet of Things sector is attracting more and more people. The only problem is data security. If security flaws are progressively filled in (although not always), the data collected, like the data from the web, are, for many, converted into detailed information (we talk about “data analytics”). This is done in order to support decision making and service improvement. Although most of it is not shared by the different service providers, these data silos are increasingly valued by new market players who tend to monetize it. Giants like Google generate most of their revenues through the use of personal data (online advertising…). Others use the design of objects like the Apple Watch. Companies know that data sharing is a real catalyst for the IoT market.