In today’s connected world, the use of mobile applications is part of our daily life. Mobile applications to do shopping, to play sports, to learn new languages or to book movie tickets, we appreciate them especially for their ability to simplify our daily life tasks.
Because it must meet the requirements of its users, the development of a mobile application is a complex project that requires specific skills.
If you have in mind to create a mobile application for your brand or your company, we give you the keys to understand the specificities of its environment. Let’s go!
What is a mobile application?
We talk about mobile application when we refer to a program or a software application that can be downloaded on a mobile support (tablet or smartphone). When it is downloaded, it runs on an operating system: iOS for the Apple environment and Android for mobile devices from Samsung, Xiaomi or Google.
Which languages are used to develop a mobile application?
Depending on the operating system chosen, the mobile application is developed using very specific languages. For applications developed for Android, you can choose between the following programming languages: Kotlin, Java, C and C++.
Less numerous but equally popular with mobile developers, the Swift and Objective C programming languages are implemented to make mobile applications work with Apple devices and the iOS operating system.
Note that some mobile applications can be used under several operating systems. We talk about hybrid mobile application, we explain.
What are the different types of mobile applications?
According to the functionalities and uses they are given, there are different types of mobile applications.
Most of the applications we download on our mobiles today are called native. The native mobile application is developed for a particular operating system (IOS or Android). They generally use the existing features on our mobiles to offer a unique user experience. Their little plus is that native mobile applications can be used offline, which is quite practical when you take a plane.
Finally, the third type of mobile application concerns Web Apps or in other words, web applications. They are duplicates of websites optimized to be used on mobile. To navigate on a Web App, we use the search engines of our mobile. The weak point of these mobile applications is that they cannot be used without an internet connection.
What is the purpose of a mobile application?
Develop the notoriety of your company or brand
We spend much more time browsing on our mobile than on our computer. In recent years, the number of mobile users has been growing rapidly. This phenomenon can be explained by the democratization of mobile access.
If your goal is to develop your brand or your company on the Web, we strongly advise you to develop a mobile application to increase your chances of being visible to your audience.
Having an app strengthens your online presence as you will be visible on mobile app download platforms such as Microsoft Store, the App Store or Play Store.
Offer an innovative experience to your audience
A mobile application is an excellent tool to provide an immersive experience to its users. This experience also contributes to the development of your company’s notoriety.
It is by focusing on your users and optimizing their navigation on your mobile application that you guarantee the success of your application. At the same time, you create value for your company and promote the profitability of your business.
Developing an interface with fun features so that using your app is a real pleasure for your users is a good way to increase your number of downloads.
The ideal tool to build customer loyalty
We also advise you to develop a mobile application to retain your customers. Our cell phone is the accessory that we always have on us and that we use at any time of the day.
It is much easier to interact, communicate or send information to its users via a mobile application, especially through push notifications. To give you an idea, the reaction rate to push notifications is 27% on average for e-commerce apps. (Source: Leptidigital.fr).
Why create a mobile application rather than a responsive site?
Send notifications to your users
One of the many advantages of the mobile app over the responsive site is the ability to send notifications to users. Notifications are excellent marketing tools to remind your users that you exist. But be careful not to overuse them, as they may end up being annoying.
Here are two types of frequently used notifications:
- Push notifications: they target less engaged audiences to encourage them to open the mobile application;
- In-app notifications: their role is to guide users when using the mobile application;
For example, push notifications are used when you want to warn your users about promotional offers or upcoming events. As for in-app notifications, they can support gamification elements to improve your users’ experience on your app.
The possibility to monetize your mobile application
The advantage of developing a mobile application for your company is also that you can make it profitable by monetizing it. Indeed, the most recurrent economic model of mobile applications is the annual or monthly subscription.
Generally, they all offer a freemium subscription, allowing to test the interface for free with a reduced access to the app’s features. The idea is that if the user wants to have access to more features, he can upgrade to a paid offer.
Other mobile apps rent advertising inserts from brands or other apps to pay themselves. When an app sets up this type of business model, it is because it is already well identified in its field of activity and has many active users.
How to create a mobile application?
Use an agency specialized in mobile application development
With the rise of mobile applications in recent years, many application development agencies have emerged. For the development of your mobile application, you can trust these expert agencies since they master mobile application design and mobile development languages.
The advantage of these specialized agencies is that they keep abreast of technical developments in the app environment to offer their clients innovative products that convert.
Opt for the creation of your mobile application by a freelance mobile developer
For the creation of your mobile application, another solution is available to you: the freelance mobile developer. Its flexibility in project management and its lower cost is often what encourages project owners to use its services.
If you are looking for a freelance mobile developer, the Codeur.com platform puts you in touch with independent developers. To find the rare pearl, you just have to post an ad on the platform. As you receive responses, you can choose the person who best suits your project’s needs. Get started now!
Our tip for creating a mobile application
Developing a mobile application is a great idea to boost your company’s reputation and communicate about its services or products. However, it is also a complex field that requires a knowledge of specific languages.
Before starting any development project, we strongly advise you to ask yourself about your targets by creating personas. They are the ones you will have to seduce through the design of your application and its ergonomics.