The most popular mobile App categories

Just as there are several types of websites (showcase site, blog, e-commerce site, etc.), there are also different types of mobile applications with different uses and objectives.
To encourage mobile users to download your application, you must ensure that it will be useful and meet a need. The creation of a mobile application has become essential for most large companies.

No matter what smartphone you use, Android or iOS, downloading an app is a mandatory step for the billions of consumers who want to take advantage of the many features of a smartphone. From the simple weather application to the most advanced applications, not to mention games, the smartphone is a point of contact with consumers that is becoming essential around the world.

If you don’t know yet what kind of mobile app to turn to, here is a summary of what exists on the market.

Mobile applications synonymous with utilities

The so-called “utility” applications are developed to quickly solve specific problems. Their objective: to save time and effort for mobile users.
Among these applications we find the famous calculator, the alarm, the flashlight, the scanner, etc..
Depending on your field of activity you can develop a small mobile application, simple to use but which will be useful in everyday life.

For example, Free has created the Freemote, a mobile application that acts as a remote control and allows you to change the channels on your TV directly from your smartphone.

Mobile applications for productivity

Productivity apps help you stay organized, focused and productive. They can be installed on your phone or accessed through a web browser. You can use them for personal purposes, such as managing your tasks and calendar, or for business purposes, such as managing projects or scheduling meetings.

There are many applications that fall into this category: task management systems like Trello, calendars like Google Calendar.

Mobile applications for entertainment

Games, music, movies and videos… these kinds of mobile applications have only one goal: to entertain.
Netflix has logically created an “identical” application to its platform so that users can enjoy movies and series wherever they are.

If you have a restaurant you could very well imagine a burger game or a game in which the mobile user takes the place of a chef or a waiter. If you have a clothing store you could develop a game on the theme of fashion.

Games are always popular, and they will only get more popular as time goes on. Games are a great way to pass the time, especially when you are bored or stressed. They can also be educational, such as game-based learning apps that teach kids about different subjects like math or science.

Games are also becoming more and more realistic: some even have 3D graphics! This makes them more immersive than ever and easier to control using touch screens, instead of the joysticks or keyboard/mouse combinations that were used before smartphones became popular in homes around the world.

Games are used by marketers to advertise products. Finally, some games have been shown to help reduce the stress levels of the people who play them!

Mobile applications for education

There are many types of mobile applications for education. They can be used in schools, universities and vocational training. They can also be used for adult education and lifelong learning.

Mobile apps for education are very useful for students because they allow them to study anywhere and anytime, which means they don’t have to spend a lot of time in the classroom or library. Mobile apps give students the opportunity to interact with their classmates from around the world via social networks; this is much more interesting than studying alone at home!

Mobile apps for everyday support

The fitness and health category is gaining popularity as people become more interested in their overall health. These apps can be used to track your fitness and diet, sleep patterns, steps taken, physical activity level, weight or body mass index (BMI), blood pressure and blood sugar levels.

Health and fitness apps can also connect you with other users to share tips on how to stay healthy or lose weight! If you want to connect with friends who are trying new diets or exercise programs, this is the app for you!

We are more and more connected: we want to know how many kilometers we have covered during our sports session, how many calories we have burned, how many steps we have climbed during the day…

The monitoring of our physical condition and our symptoms is permanent.
If you are in the sports business, why not create a mobile application that gives daily exercises to perform? Decathlon for example has developed a mobile application on which you can find training programs for running and walking.
Decathlon mobile application

The idea is to make you indispensable to make your brand a reference in the daily life of your users.

Mobile applications to follow the news

All the news channels have their own mobile application to allow mobile users to follow the news live.

News is a popular category of mobile applications. In 2022, the popularity of this category is expected to increase. If you are a developer and are looking for a new category to develop for, news might be a good choice. If you are an avid user who likes to follow current events, news is also a great option.

On a smaller scale, you can use this concept to offer your users to follow the life of your company and be informed of any new publication on your blog for example. This type of mobile application can also be very useful if you organize an event: mobile users can follow what is happening live.

By developing this kind of application you will deploy an advanced content marketing strategy and you will easily stand out from your competitors.

Mobile applications to support your e-commerce site

If you have an e-commerce site you should seriously consider developing a mobile application. More and more users are shopping online, and not only from a computer: nearly 80% of mobile users buy from their smartphone.

This kind of mobile application should take care of the whole shopping process: from product presentation to payment and account information (current orders, coupons, next delivery, etc).

The biggest brands have their own mobile application: ventes privĂ©es, SNCF, Le Bon Coin…
But whether you are a restaurant owner, florist or even a cab driver, a mobile application can bring you a lot of money if you allow mobile users to make reservations, order or even compose their own bouquet of flowers for example.

Mobile apps will still be very popular

You’ll be able to use mobile apps for more than just gaming and messaging. Over time, the average person will probably have more mobile apps than they know what to do with! Mobile apps will be used for commerce, education and social media. They will also be used to stay in touch with friends and family members who live far away.

Whether on the Android or iOS store, app downloads are in the billions and every year consumer spending is increasing. Companies have understood this and this source of revenue is no longer negligible.

It’s clear that the popularity of mobile apps is endless. In fact, it seems that people are becoming more and more dependent on them as time goes by!

With all these possibilities, it’s now up to you to come up with an original idea to help your users and offer them a unique service, different from your competitors’.
For the creation of your mobile application, estimate its cost using our simulator and then call a qualified freelance mobile developer.

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